Hybrid

Mission-oriented (our founders got their start in the industry we're building in, and this permeates through everything!), collaborative ("we" before "me" mentality towards success), self-motivated (on an individual level, we hire people who are eager and ambitious and don't need a lot of handholding).

Culture starts from the top. Our founders are low-ego, driven, and very focused on our end users and the mission behind the company. They kick off every address to the company (example: All Hands) with commentary on the mission, they connect directly with our end users in numerous ways (research, sales cycle, mastermind groups, etc.).  

Small scale = shoutouts async in Slack, live in All Hands, gifts of swag, etc. Large scale = promotions, salary bumps, spot bonuses, increased purview or decision-making breadth